Simply building a web site with good web page construction and unique content is not enough to make your site visible in major search engines. If you wish to make your site search engine friendly you would need to take up some serious Search Engine Optimization (SEO) initiatives.

There are various Search Engine Marketing Services providers whom you can approach with your SEO requirements. But it is always better to check their credentials and capabilities beforehand to make sure whether they would be able to fulfil your SEO targets,

SEO is basically a two part process, which involves on-page optimization and off-page optimization. Just as off-page optimization is important for the site's ranking and popularity, similarly on-page optimization too is crucial for pushing a site up the search results ladder.

This article mainly focuses on how to do on-page optimization which is all about good web page construction with main focus on keyword phrases related to your site.
Things you'll need:

1. Web site
2. Membership of some good keyword research tools
3. List of appropriate keywords
4. Good content

Step 1

First try to identify your target audience and the how they are searching for products/services related to your area of business. Define their key demographics to help you narrow down on the relevant search terms, phrases and keywords.

Step 2

Use online tool such as Google Keyword Tool External or free WordTracker for searching appropriate keywords, keyword phrases, long tail phrases that are relevant to your page content and worth targeting.
Make a list of keywords which are related to your business. For proper on-page optimization this is the very first and most crucial requirement. Unless you are aware of the right keywords you can't expect good traffic towards your site.


Step 3

For each and every web page of your web site develop different sets of keywords. For proper on page optimization there must be related keywords that overall describe the purpose of the webpage.

Step 4

Make a list of the keywords as per the web pages of your site. This will help in avoiding confusion later on and you can do on-page optimization in a systematic manner.

Step 5

Now revise the content of all the web pages of your site to check the usage of keywords, density of keywords and presence of other relevant keywords as per the requirement of the web page.

Step 6

In case the content on the web page does not match the keywords, then ask the content writer to incorporate keywords in the content. Sprinkle the relevant keyword phrases throughout the web page in a natural manner. Avoid overuse of same keywords in a single webpage as it may seem like spamming.

Step 7

Use keyword phrases in the title tag, Meta tags and Meta description. Even though Google doesn't give importance to Meta tags anymore, other search engines still do. Hence, there is nothing wrong in using them. Each web page should be optimized individually. You can do that by using title tags, Meta tags and Meta description.

Step 8

Write attractive titles for each and every web page of your site using the primary keywords determined for each page. The title must highlight what the web page is all about.

Step 9

Also optimize page headers with proper header tags such as H1, H2, H3, etc. These headers should contain keywords relevant to the web page. Use keywords here also but do not stuff them in as search engines give a lot of weight-age to useful keywords used in headings and subheads.

Step 10

The images used in the web page must have ALT tags to optimize them too. Keep the ALT tags short and descriptive of the image. Avoid using additional keyword phrases in the ALT tag as it can be regarded as spamming.

Step 11

Use keyword phrases in the link text of your web page too for on-page optimization. The link text is the hyperlinked text that users would be clicking on while viewing your web page. Add a title attribute to the hypertext link and make it bold or italics for an appealing touch.

Step 12

To make it easy for the users as well as search engines to navigate your web site, use text as links instead of images.

Step 13

Create a sitemap that contains a link to each and every web page of your web site.

Tips & Warnings

1. Use different keyword research tools to search appropriate keywords.
2. Always use original and good quality content. Don't ever copy from anywhere else or search engines may slam you for duplicating content.
3. Avoid using hyperlinks such as "click here". Instead use hyperlinks under keywords for better result.
4. Don't use black-hat SEO techniques as your site might get penalized by the search engines and your web site might be permanently removed from their index.
5. Remove broken links, search engines do not like it.
6. Use interior links within your site to improve SEO. This can be done with a sitemap.
7. Look for a reputed Search Engine Marketing Services providing company for on-page optimization.

8. Look for a reputed Internet Marketing Services providing company for on-page optimization.