Our cars are media rooms on four wheels. The technology changed the meaning of "road trip". We have GPS-based Navigation systems and passenger entertainment with wireless connectivity to portable media players, cell phones and laptops. If we add voice response then we have the ability to control all of these devices without taking our hands off the steering wheel. All of these functionalities require an integrated circuit with the ability to drive the entire system. That's why Freescale developed i.MX35 - the multimedia applications processor for automotive.