Most people who track the analytics of their web site are using Google Analytics. It's a free, reliable, service that has become something of a standard to use. But that doesn't mean it's the best.

Woopra is also a free, reliable, analytics package and it offers some big advantages over Google.

First, it's real-time. Google analytics updates once a day. With Woopra, you can get instant feedback on the analytics of your site.

The interface is much cleaner.

You can configure it to get real-time notifications when specific events occur on your web site: a certain user logs in, a visit from an IP range, certain search terms are entered, certain pages are visited, etc.

Perhaps the coolest thing is you can use Woopra to chat with users on your website in real-time. This requires *no* software to be installed by your users. As your users are surfing, you can ping them to initiate a chat session. How cool is that?