Every day, case studies are used by corporations to provide their prospects proof that their products and services work. Prospects want to know about a product solution before investing a penny. Case studies (testimonials, customer case histories, customer success stories) are a great way to get more marketing mileage and show prospects a solution to their problem. Case studies help generate publicity. They also highlight your company as a solution provider.
Small businesses have limited budgets. Get as many miles as you can out of your advertising dollar by writing a case study. Rewrite a case study into a press. Print it in your newsletter. Send it to the editor of your trade magazine. Send it in emails and link to it on your site. Hand them out at meetings and gatherings you attend. Instead of handing business cards and brochures hand out a great case study. For additional info visit http://casestudyguru.com