If you like using iTunes, but you have a non-iPod MP3 player, you are out of luck. iTunes can only be used to sync up with the iPod. At least, that used to be the case... but no more. iTunes Sync (link below) allows you to use iTunes to sync up with just about any type/brand of MP3 player on the market. It's been tested using the following brands of MP3 payers: Cowon, Creative Labs, Dell, iRiver, JVC, Samsung, and Sandisk. You can even manage and sync multiple MP3 players from the same iTunes library.