We are constantly bombarded daily by ads from coming from all directions. We see double the ads while we drink our morning coffee, flip through the newspaper and watch the morning news. We see billboards on the way to work. We get spam emails all over our inbox. Banner ads surround our favorite web pages. I haven't even included any untraditional forms of advertising. The fact is that ads have started to blend together. Society has started tuning out advertising, and 99% of these ads go unnoticed. Very few rise above the clutter. So try some unusual forms of communicating, think of ways to make your message memorable. Just because your ad will be seen by 50,000 people watching the local cable network doesn't mean that they will actually hear what you have to say.