Giving away imprinted promotional products is one of the most tried and tested methods of brand promotion. Carefully selected promotional items which best reflect your company’s ethos and meet your target audience’s needs help enhance your brand awareness significantly.

Things You’ll Need:

1. A list of promotional ideas that will work for your business
2. A reasonable budget
3. Internet
4. A clear idea about the intended users of the promotional products

Step 1

The most important criterion for making the right selection regarding promotion products is your budget. There are different types of promotional products for different budget requirements. Right from promotional pens to custom electronic goods, you can use any item for brand promotion by gifting them to employees, customers and clients.

Step 2

Plan your selection and purchase of promotional gifts at least three to four months in advance. This will help in planning out the advertising campaign successfully.

Step 3

Now make a list of promotional products that you think will help in promoting your company’s name. Choose items that your employees and clients can use frequently.

Step 4

Before selecting a promotional item, it is essential to consider the nature of the user, his profile, and lastly the occasion of the giveaway. For example if your clients are not golf lovers it would be meaningless to gift them promotional golf accessories as company gifts.

Step 5

Don’t forget to select promotional gifts appropriate to the occasion when you would be distributing them amongst clients and employees. Suppose your company is going to sponsor a golf tournament then the best promotional items would be anything related to golf such as golf shirts, golf accessories, golf bags and so on.

Step 6

Check out some online companies to find out the prices of products and deal with one that offer the widest range of promotional ideas and the best products in terms of quality, price and customization.

Step 7

If you are purchasing promotional products online, look for companies certified by the Advertising Specialties Institute (ASI) or the Promotional Products Association International (PPAI) so that you get the best products to use for advertising purposes.

Step 8

Be sure to enquire about the completion and delivery date of the promotional item you want before you sign an order form or make advance payments.

Step 9

If your budget allows, you can give a combination of two or three promotional items for making a lasting impression on the receiver. Say a combination of a promotional jotter and a pen imprinted with your brand would be a good choice. And if your budget allows, you can club in custom computer briefcase too for your valued customers. This will ensure that your brand will travel along with the user wherever he goes on business.

Step 10

Decide in advance what you want to be imprinted on the selected promotional item. It can be the logo, slogan, tag line or simply the name of your company.

Step 11

Don’t forget to print your contact information such as your contact number or the name of your website in the promotional products. This increases the chances of people contacting you for the products and services your company is dealing with.

Tips & Warnings

1. The reason you are selecting and buying the promotional item needs to reflect the event as well as your business.
2. Ask about discounts for ordering larger quantities.
3. Find a company that can process your order with a 20 percent down payment to start the order process.
4. Avoid making payment for the entire order in one go.