Online videos can be very effective in reaching your target audience and convincing them about your products/services. In fact, this is one solution which caters to both humans and search engines as it contains keywords in its descriptions (which make it easy for search engines to index and display the video from the point of view of web marketing) and a video presentation of the promoted products/service.

The reason why video marketing is highly effective is that it combines the advantages of classic TV advertising with the Internet's most important characteristic, interactivity. Thanks to this interactivity, these online videos can make any promotion more appealing to the visitors. Moreover it's less expensive to produce and disseminate and it makes it easier for companies to target customers too. But to succeed, you need to follow certain definite steps. Here they are:

Step 1

Prepare a video in one of the formats accepted online. If you are promoting a product/service through the video, you need to focus it on highlighting the benefits and features of the promoted item to the end user. The video should be interesting, engaging and entertaining. You can also use your regular TV ad as the video to be promoted online.

Step 2

Show the website URL at the beginning and at the end of your video. This will make the viewers aware of your website at the right time. Ideally show your URL for twenty to thirty seconds at the start of the video and then again during the call to action.

Step 3

Include a call to action at the end of your video. For example, if the video was about golf tips, you could say, "For more great golf tips, go to my website at (your URL)." It's best to display the written version of the URL within your video as your quoting your call to action.

Step 4

Create an impact title and place your main keyword at the start of the title. Good keyword rich title will attract the search engines and visitors alike. If you can, use two keywords in your title (one in the beginning, one in the end) if you can without effecting keyword stuffing.



Step 5

Write an engaging description. This is in fact the most important thing to consider if you want more and more people watch your video and want search engines to show your video in the top results. Well written and keyword rich description attracts both. In fact descriptions are the only way you can make search engines to index your video as search engines can't scroll and index the video so the only way they can rank your video is by the title and description you provide.

Step 6

Upload the video on popular video sharing sites such as You Tube, Yahoo video etc. and don’t forget to make the video shareable i.e. allow the visitors to download the video and also allow them to share the video with others.

Step 7

Tag the video carefully. Tags help people to find video and also help search engines top index the video. So tag the video with popular keywords which relate to your video.